Most entrepreneurs are experts in software, hardware, or the particular line of business they've chosen to pursue. Most are not, however, expert in the nuances of marketing or public relations. As a result, they may be making mistakes they're not aware of says Sachin Karpe. One must not think of large competitors in your space ,instead, view them as a source of business. Lots of startups believe they'll do well by doing good, so they partner with any local or national charity that strikes their fancy and this can be a big mistake says Sachin Karpe. One must start by telling a story in regional, online, and trade media. Assemble strong third-party testimonials. Rack up some industry awards. Then, when you've proven you really do have something special, have your PR team contact editors of national business publications. There are never any guarantees, but your odds of success will be exponentially better.
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